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CRM Solution

Why CRM ?

Recent benchmark studies reveal that CRM applications account for:

  • Revenue increases of up to 41% per sales person
  • Decreased sales cycles of over 24%
  • Lead conversion rate improvements of over 300%
  • Customer Retention improvements of 27%
  • Decreased sales and marketing costs of 23%
  • Improved profit margins of over 2%

CRM is no longer a term only for big companies, it is part of business strategy for small businesses as well.

Glossary

 

CRM is short for Customer Relationship Management.

A CRM Application has a bunch of computerized collaboration tools for maintaining customer information and transaction records. It is aimed to maximise sales and marketing effectiveness as well as increasing customer satisfaction in an age where customers can interact with businesses in many new ways.

 

Which CRM ?

literally there are hundreds of CRM application on the market! So, which one is suitable for your business?

 

We always keep in mind the need and budget for small business in particular. Here are some common areas we look into for selecting suitable solution.

  • Total cost of ownership
  • Functionality
  • Ease of use and maintenance
  • Scalability and portability

At MindIT, we understand there is no one fit-for-all solution. Your business is unique, so Contact us, we need your help to understand your business needs in particular in order to implement the right CRM solution for you.

Open Source CRM

 

Our experience has been that Open Source solutions work out very well for small businesses in most of the cases. They are free and technically superior.

Anteil and openCRX are two examples of Open Source enterprise level CRM software. Both can be installed locally or hosted remotely.